Hilarious commentary from Jermaine Dupri.I’ll start with Mr. Durpri and his article “A good album is more than just a collection of singles“The gist of the article is that he’s happy that Jay-Z is refusing to allow his new album to be sold as individual tracks on online music services like Itunes and Amazon.com. He feels that they are losing sales because of this.He is of course correct since most albums are terrible and only have 1 or 2 good songs on them. The number of complete albums that I’ve purchased since digital distribution became available is certainly in the single digits.This was by far the best line:
Dupri writes, “Apple thinks that’s never gonna happen. They think that we as the record industry will never stick together. But Universal sells one out of every three records. All it’ll take is for Warner Music to say, ‘You know what, I’m with you,’ for us to shut ‘em down. No more iPods! They won’t have nothin’ to play on their players! We can take back the power if we’re willing to sacrifice some sales to make our point.”
Wow where to start – the problem is that by Apple’s own numbers only 3% of music on a digital music player comes from an online store. The rest come from ripped CDs.(Although I’ve stated before I’m sure the % of new music is higher than that) Further more in an age where music sales are declining he seeks to remove a revenue stream. People using online music stores are paying for their music. If you eliminate that outlet they will just steal it from the file sharing network Du Jour.It actually gets better. Dupris begins to comment on how the consumers desire to purchase single tracks is wrong. And what they want doesn’t matter. What needs to happen is the old business models of the music industry must be preserved at all cost.
Dupri asks, “Did consumers complain? Maybe so. But at what point does any business care when a consumer complains about the money? Why do people not care how we – the people who make music – eat? If they just want the single, they gotta get the album. That was how life was. Today we should at least have that option… Apple, why are you helping the consumer destroy our canvas? …Respect the craft!”
If you want us to buy more of your content then you need to make better content. When I hear a good song I usually buy it online fairly quickly. The problem is most albums are terrible and I refuse to pay for crap. The reality is that the internet offers new distribution mediums that can take the middle man (ie the music industry) out of the equation. Which is actually good for artists. This rant is nothing more than the death knell of a dying industry.If you listen to Doug Morris CEO of Universal Music and self professed technophobic - you will get even more of a chuckle.He wants to displace the IPOD with a device from universal that only plays subscription content. – Good luck with that. This guy is a real dinosaur. Rather than embrace the digital age he tried to fight it – calling ipods nothing more than ‘repositories for stolen music’. He admits to being ignorant about technology and is angry about the shifts in business that technology is creating. What’s funny is that the ipod/itunes juggernaut is a monster of his own creating. His insistence on copy protection(DRM) for music sold in the Apple online store is exactly what gives Apple so much power. People with itunes content can not easily move to other players without going through a painful process of removing the DRM or repurchase their old content. Like I said the big problem here is that the artists are already starting to eliminate the middleman. Example – Radiohead now sells their content directly to the public.




